Graphic Strength

Social Media Ads

Dungeons and Dragons (personal project): January 2022

Quest Objective
Create social media ads for Facebook and Instagram following a brand I enjoy playing Dungeons and Dragons. I researched their style guide and obtained the product art from their open-source library.

This project was used to help demonstrate my ability to create impactful ads that follow a company's design guidelines and express my creative talents.

Programs Used
Adobe Photoshop, Adobe Illustrator

Supporting Healthy Ageing at Work (SHAW) Microsite

University of Edinburgh Business School: October 2021

Quest Objective
Create a microsite for the SHAW research group, that would allow them to share their work and connect with new and returning users.

I developed a sitemap, taking into account the motivations and objectives of the group. Then, I drew low-fidelity wireframes of each page before building out the website.

Accessibility and the user journey were the design focus, ensuring that it can be accessed by everyone and provide the information that is important to the user and the Stakeholder.

Programs Used
Drupal CMS, Business School Design System, Pen and Paper for low-fidelity sketches, Adobe Photoshop, Adobe Illustrator

From a Drawing to a Digital Illustration

Purple Monster (personal project): February 2022

Quest Objective
As part of my continuous learning, I wanted to rekindle my skills by taking a hand-drawn image and creating a digital illustration.

This project helps demonstrate my ability to use curves and other techniques to build a vector illustration.

Programs Used
Pen and paper, Adobe Photoshop, Adobe Illustrator

Social Media Motion Graphic

Build yourself up social campaign (personal project): September 2020

Quest Objective
Create a motion graphic specifically for social that would accompany the social copy outlined in the strategy.

Before the final product, I initially wrote down what I wanted to express and then drew out some potential visual ideas.

After I was able to narrow down the drafts and begin building the image in Illustrator. For the final stage, I completed the animation using Adobe After Effects.

Programs Used
Adobe Photoshop, Adobe Illustrator and After Effects

Internal Printed Event Posters

FreeAgent: 2019–2020

Quest Objective
Engage, inform and promote employee sign up for upcoming internal events.

I used my design skills to draw the featured poster images and create a printable poster following brand guidelines.

I didn't have access to the Adobe Creative Cloud, so I adapted and used Pixelmator on Mac.

Programs Used
Pen and Paper, Pixelmator

Digital Web Banner Assets

Alberta Pension Services, Local Authorities Pension Plan (LAPP): 2017

Quest Objective
Following company brand guidelines and stakeholder briefs, create new digital banners for the LAPP website.

Based on briefs from the stakeholder, I created various digital assets in SVG formats for their website using Photoshop.

The newsroom asset went through five drafts, which shows my design abilities but also my patience and persistence for quality work for the client.

Programs Used
Adobe Photoshop, Adobe Illustrator, In-House Created CMS

Various University Logos

University of Lethbridge: 2014–2017

Quest Objective
While developing websites for each of the Institutes and Centres, there was a need to create new logos.

Worked with faculty teams to create simple two colour logos that best represented their research.

Assisted in creating the final logo standard document with the communication team, later the 10 logo design requests were split between myself and the in-house designer.

Programs Used
Adobe Photoshop, Adobe Illustrator